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Demand Generation Lead

Toronto, Ontario · Marketing/Public Relations
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The Leadership Agency is partnering with Manifest Climate, the leading climate intelligence SaaS+ platform for public and private organizations.

ABOUT THE COMPANY

Manifest Climate believes that climate disruption impacts business. As one of North America’s largest climate intelligence SaaS providers, they empower companies to manage their climate risk and build resilience with proprietary methodology, a cutting-edge AI-powered climate intelligence platform, and dedicated support from experts. Through their platform, organizations can assess and benchmark their climate action and management with an industry-leading TCFD maturity assessment model, timely market intelligence, on-demand resources and 1:1 support with a climate strategist – bringing clarity, efficiency, and knowledge to organizations. 

HIGHLIGHTS
  • Founded in 2020 by Laura Zizzo and Jeremy Greven
  • Headquartered in Toronto
  • Raised $30M in Series A (2022), previously raised one of Canada’s largest seed rounds to date!
  • Recognized in Fast Company’s World Changing Ideas Awards (2022) in AI + Data
  • Funded by leading technology investors: BDC Women in Technology Venture Fund, Climate Innovation Capital, Klass Capital, Golden Ventures, OMERS Ventures, Mark Jaine (former CEO of Intelex)
  • Trusted by leading corporations: Scotiabank, Manulife, Fidelity, Colliers, Maple Leaf, Teck, CBRE
  • Great Place to work Certified

OPPORTUNITY – Demand Generation Lead
  • Join a purpose-driven team who are on a mission to empower organizations on their journey to climate resilience
  • You will be responsible for developing and executing a data-driven marketing strategy and performance- based demand generation campaigns to drive new business and generate new opportunities
  • Will manage the ongoing updates to the website with a focus on increasing traffic and driving conversions
  • You will build acquisition tactics leveraging multiple channels such as SEM, social, and display
  • You will work closely with the Marketing Operations to forecast, measure, analyze, and report on the impact of growth marketing activities
  • Will work closely with the sales team to ensure awareness of upcoming and in-market direct sales activities
  • Will partner with Product Marketing Manager to gather competitive intel, establish buyer personas, and articulate value proposition
  • Will work closely with Revenue Operations to understand pipeline contributions and optimize sales and marketing tech-stack for lead generation and pipeline enablement
  • Will be accountable for impact on the business, measured through pipeline and revenue

ABOUT YOU
  • You have 4+ years of digital marketing experience in a B2B tech environment
  • You have experience with LinkedIn Campaign Management and ABM
  • You are proficient in Google Adwords, Google Analytics, YouTube Ads, and Email Marketing
  • You have strong operations and analytical skills and an understanding of demand generation fundamentals across all channels
  • You have experience using various sales and marketing tech stacks such as Salesforce, HubSpot, Marketo, Drift, etc.
  • You have excellent verbal & written communication skills
  • You are highly organized and detail-oriented
  • You are passionate about working for a purpose-driven organization

WHATS IN IT FOR YOU
  • The opportunity to drive the demand generation function 
  • Remote/WFH flexibility
  • The opportunity to learn in a fast-growing start-up environment
  • Core Values: Evolution + Fail Forward, Purpose, Transparency, Teamwork, Leadership + Self-Driven

More Openings

Manager, Paid Search
Senior Product Manager
Head of Sales
Senior Product Manager
VP of Sales

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